Resume

Lifecycle Marketing ⦁ Growth Marketing ⦁ SEO (Search Engine Optimization) ⦁ B2B Marketing ⦁ SaaS ⦁ Inbound Marketing ⦁ Digital Marketing

EXPERIENCE

Digital Marketing Specialist
UEAT
March 2022 – October 2022, Quebec City 

• Overhauled conversion tracking for digital assets including paid marketing, website, and landing pages.
• Tested paid ads marketing campaigns targeting restaurateurs’ pain points with 4 different messaging.
• Introduced Unbounce and built 3 templates to increase team velocity and campaign conversion.
• Documented best practices on marketing automation and tracking for the team and future initiatives.
• Achieved one of the best monthly lead acquisitions from organic traffic in UEAT’s history. 

Director of Demand Generation
Petal
August 2021 – March 2022, Montreal 

• Increased MQLs by 70% with SEO, lead conversion assets on the website, enhanced tracking, PR, and brand management.
• Built the Lifecycle Stage funnel, the Buyer’s Journey, the Lead Status, and the associated contact properties in the Hubspot CRM in collaboration with the Sales team and RevOps team.
• Ran 2 marketing campaigns every quarter.
• Managed demand generation budgets of $500,000 per year, marketing strategies, and objectives.
• Coordinated with Sales, Customer Success (CS), RevOps, Product, and Legal on business initiatives.
• Ran 2 public relations initiatives for brand awareness.
• Led a team of 3 marketing specialists covering a wide range of digital marketing expertise.
• Strengthened team collaboration, project management, and work methods to increase employee engagement and velocity of the team, and doubled our monthly marketing deliverables.

Digital Marketer and Front-End Web Developer
Officevibe – Part of GSoft
February 2020 – May 2021, Montreal 

• Delivered marketing assets like landing pages, CTAs, and email templates in Hubspot and WordPress.
• Simplified email templates with modules and reduced the time of email creation by 50%.
• Developed email nurturing and email automation in Hubspot for lifecycle campaigns through A/B testing. 
• Conceived marketing campaigns, like a webinar which resulted in an increase of 57% in conversion.
• Augmented conversion rate by 26% by creating landing pages based on successful customer stories.
• Executed and launched lifecycle marketing campaigns based on the go-to-market strategy that would translate to growth, customer engagement, and an engaging customer experience.

Digital Marketer and SEO Specialist
Officevibe – Part of GSoft
September 2015 – May 2021, Montreal

• Collaborated with product marketing and creatives, and created customer journey campaigns.
• More than 2x organic traffic in a highly competitive market.
• Launched a new product offering (Slackbot) which translated into a new acquisition channel.
• User research and surveys to develop quality content assets and improve campaign performance.
• Positioned Officevibe as a leader in the HR tech world by gathering user reviews for business software reviews providers, and promoted the brand in publications like Forbes Inc. and Entrepreneur.
• Tracked campaign effectiveness and generated reporting for all major KPIs, and campaigns, and shared the results with the team and stakeholders.
• Created best practices documentation on campaign setup, QA (quality assurance), how-tos, and learnings from marketing initiatives.

EDUCATION

Bachelor, Business and Fashion Marketing

ESG, Université du Québec à Montréal
May 2014, Montreal

SKILLS

TOOLS & TECH STACK

Google Analytics, GA4, Tag Manager, Search Console, Miro, Hubspot, Zoho, Facebook Ads Manager, Google Ads, Jira, Confluence, Monday, Trello, Ahref, SEMRush, Moz, Unbounce, WordPress, Hotjar, Google Optimize, Figma, Slack, Google Suite, Microsoft Suite.

LANGUAGES

English, French.

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