e-Marketing & SEO 101, Guest Speaker at Glendon Campus of York University, Toronto – Mar 2019
The talk introduced the main stakes and challenges of online marketing. It focused on one of its key aspects, SEO (search engine optimization), a wide set of tools and methods to improve a website’s visibility on search engines such as Google and Bing.
Participants learned about the advantages of constraints of SEO, and to situate its relevance in e-marketing’s rapidly changing technological environments.
The presentation was given in French.
